Years |
Semesters |
Course Code |
Course Titles |
Hours/Week |
Credit |
1st Year |
1st Semester |
MKT-1101 | Introduction to Business | 39 hrs/13 wks | 3.0 |
| MKT-1102 | Communicative English (Lab) | 52 hrs/13 wks | 2.0 | ||
| MKT-1103 | Communicative English | 13 hrs/13 wks | 1.0 | ||
| MKT-1105 | Principles of Management | 39 hrs/13 wks | 3.0 | ||
| MKT-1104 | Computer Application in Business | 78 hrs/13 wks | 3.0 | ||
| MKT-1107 | Bangladesh Studies | 39 hrs/13 wks | 3.0 | ||
| MKT-1100 | Viva Voce | N/A | 1.0 | ||
2nd Semester |
MKT-1201 | Principles of Marketing-1 | 39 hrs/13 wks | 3.0 | |
| MKT-1203 | Micro Economics | 39 hrs/13 wks | 3.0 | ||
| MKT-1205 | Business Communication | 39 hrs/13 wks | 3.0 | ||
| MKT-1204 | Business Communication (Lab) | 26 hrs/13 wks | 1.0 | ||
| MKT-1207 | Principles of Accounting | 39 hrs/13 wks | 3.0 | ||
| MKT-1209 | Principles of Finance | 39 hrs/13 wks | 3.0 | ||
| MKT-1200 | Viva Voce | N/A | 1.0 | ||
2nd Year |
1st Semester |
MKT-2101 | Principles of Marketing-2 | 39 hrs/13 wks | 3.0 |
| MKT-2103 | Business Statistics-1 | 39 hrs/13 wks | 3.0 | ||
| MKT-2104 | Business Statistics-1(Lab) | 26 hrs/13 wks | 1.0 | ||
| MKT-2105 | Macro Economics | 39 hrs/13 wks | 3.0 | ||
| MKT-2107 | Commercial Law | 39 hrs/13 wks | 3.0 | ||
| MKT-2109 | Insurance and Risk Management | 39 hrs/13 wks | 3.0 | ||
| MKT-2100 | Viva Voce | N/A | 1.0 | ||
2nd Semester |
MKT-2201 | Business Mathmatics | 39 hrs/13 wks | 3.0 | |
| MKT-2203 | Human Resource Management | 39 hrs/13 wks | 3.0 | ||
| MKT-2205 | Business Psychology | 39 hrs/13 wks | 3.0 | ||
| MKT-2207 | Business Statistics – II | 39 hrs/13 wks | 3.0 | ||
| MKT-2208 | Business Statistics – II(Lab) | 26 hrs/13 wks | 1.0 | ||
| MKT-2209 | Ethical and Legal Aspects of Marketing | 39 hrs/13 wks | 3.0 | ||
| MKT-2200 | Viva Voce | N/A | 1.0 | ||
3rd Year |
1st Semester |
MKT-3101 | Tourism and Hospitality Management | 39 hrs/13 wks | 3.0 |
| MKT-3103 | Relationship Marketing | 39 hrs/13 wks | 3.0 | ||
| MKT-3105 | Entrepreneurship Development | 39 hrs/13 wks | 3.0 | ||
| MKT-3107 | Leadership & Organizational Behavior | 39 hrs/13 wks | 3.0 | ||
| MKT-3109 | Integrated Marketing Communications | 39 hrs/13 wks | 3.0 | ||
| MKT-3108 | Integrated Marketing Communications (Lab) | 26 hrs/13 wks | 1.0 | ||
| MKT-3100 | Viva Voce | N/A | 1.0 | ||
2nd Semester |
MKT-3201 | E-Business | 26 hrs/13 wks | 2.0 | |
| MKT-3202 | E-Business (Lab) | 26 hrs/13 wks | 1.0 | ||
| MKT-3203 | Sales and Negotiation | 39 hrs/13 wks | 3.0 | ||
| MKT-3205 | Big Data Marketing | 26 hrs/13 wks | 2.0 | ||
| MKT-3206 | Big Data Marketing (Lab) | 26 hrs/13 wks | 1.0 | ||
| MKT-3207 | Services Marketing | 39 hrs/13 wks | 3.0 | ||
| MKT-3209 | Supply Chain Management | 39 hrs/13 wks | 3.0 | ||
| MKT-3200 | Viva Voce | N/A | 1.0 | ||
4th Year |
1st Semester |
MKT-4101 | Marketing Management | 39 hrs/13 wks | 3.0 |
| MKT-4103 | IoT & Innovation | 39 hrs/13 wks | 3.0 | ||
| MKT-4105 | Research Methodology | 39 hrs/13 wks | 3.0 | ||
| MKT-4107 | Consumer Behaviour | 39 hrs/13 wks | 3.0 | ||
| MKT-4109 | Taxation and Auditing | 39 hrs/13 wks | 3.0 | ||
| MKT-4100 | Viva Voce | N/A | 1.0 | ||
2nd Semester |
MKT-4201 | Brand Management | 39 hrs/13 wks | 3.0 | |
| MKT-4203 | Strategic Marketing | 39 hrs/13 wks | 3.0 | ||
| MKT-4205 | Digital Marketing | 26 hrs/13 wks | 2.0 | ||
| MKT-4204 | Digital Marketing(Lab) | 26 hrs/13 wks | 1.0 | ||
| MKT-4207 | Global Marketing | 39 hrs/13 wks | 3.0 | ||
| MKT-4209 | Islamic Products and Branding | 39 hrs/13 wks | 3.0 | ||
| MKT-4206 | Report and Defence of Internship/Research Project | 39 hrs/13 wks | 3.0 | ||
| MKT-4200 | Viva Voce | N/A | 1.0 |
We have Best Curriculum
BBA, Department of Marketing
List of Courses (2020-21)
| Years | Semesters | Course Code | Course Titles | Hours/Week | Credit |
| 1st Year | 1st Semester | BUS-1101 | Introduction to Business | 39 hrs/13 wks | 3.0 |
| ENG-1103 | Communicative English | 13 hrs/13 wks | 1.0 | ||
| ENG-1104 | Communicative English (Lab) | 52 hrs/13 wks | 2.0 | ||
| MGT-1105 | Principles of Management | 39 hrs/13 wks | 3.0 | ||
| ICT-1107 | Computer Application in Business | 13hrs/13 wks | 1.0 | ||
| ICT-1108 | Computer Application in Business (Lab) | 52 hrs/13 wks | 2.0 | ||
| HUM-1109 | Bangladesh Studies | 39 hrs/13 wks | 3.0 | ||
| MKT-1100 | Viva Voce | N/A | 1.0 | ||
| 2nd Semester | MKT-1201 | Principles of Marketing-I | 39 hrs/13 wks | 3.0 | |
| ECON-1203 | Micro Economics | 39 hrs/13 wks | 3.0 | ||
| BUS-1205 | Business Communication | 39 hrs/13 wks | 3.0 | ||
| BUS-1206 | Business Communication (Lab) | 26 hrs/13 wks | 1.0 | ||
| AIS-1207 | Principles of Accounting | 39 hrs/13 wks | 3.0 | ||
| FIN-1209 | Principles of Finance | 39 hrs/13 wks | 3.0 | ||
| MKT-1200 | Viva Voce | N/A | 1.0 | ||
| 2nd Year | 1st Semester | MKT-2101 | Principles of Marketing-II | 39 hrs/13 wks | 3.0 |
| STAT-2103 | Business Statistics-I | 39 hrs/13 wks | 3.0 | ||
| STAT-2104 | Business Statistics (Lab) -I | 26 hrs/13 wks | 1.0 | ||
| ECON-2105 | Macro Economics | 39 hrs/13 wks | 3.0 | ||
| LAW-2107 | Commercial Law | 39 hrs/13 wks | 3.0 | ||
| FIN-2109 | Banking and Insurance | 39 hrs/13 wks | 3.0 | ||
| MKT-2100 | Viva Voce | N/A | 1.0 | ||
| 2nd Semester | MATH-2201 | Business Mathematics | 39 hrs/13 wks | 3.0 | |
| MGT-2203 | Human Resource Management | 39 hrs/13 wks | 3.0 | ||
| BUS-2205 | Organizational Behavior | 39 hrs/13 wks | 3.0 | ||
| STAT-2207 | Business Statistics – II | 26 hrs/13 wks | 2.0 | ||
| STAT-2208 | Business Statistics (Lab) – II | 26 hrs/13 wks | 1.0 | ||
| MKT-2209 | Marketing Management | 39 hrs/13 wks | 3.0 | ||
| MKT-2200 | Viva Voce | N/A | 1.0 | ||
|
3rd Year |
1st Semester | MKT-3101 | Tourism and Hospitality Management | 39 hrs/13 wks | 3.0 |
| AIS-3103 | Taxation and Auditing | 39 hrs/13 wks | 3.0 | ||
| BUS-3105 | Entrepreneurship and Innovation Management | 26 hrs/13 wks | 2.0 | ||
| BUS-3106 | Entrepreneurship and Innovation Management (Lab) | 26 hrs/13 wks | 1.0 | ||
| BUS-3107 | Leadership & Change Management | 39 hrs/13 wks | 3.0 | ||
| MKT-3109 | Integrated Marketing Communications | 39 hrs/13 wks | 3.0 | ||
| MKT-3110 | Integrated Marketing Communications (Lab) | 26 hrs/13 wks | 1.0 | ||
| MKT-3100 | Viva Voce | N/A | 1.0 | ||
| 2nd Semester | ICT-3201 | E-Business | 26 hrs/13 wks | 2.0 | |
| ICT-3202 | E-Business (Lab) | 26 hrs/13 wks | 1.0 | ||
| MKT-3203 | Sales and Negotiation | 39 hrs/13 wks | 3.0 | ||
| MKT-3205 | Marketing Analytics and Intelligence | 26 hrs/13 wks | 3.0 | ||
| MKT-3207 | Services Marketing | 39 hrs/13 wks | 3.0 | ||
| MKT-3209 | Supply Chain Management | 39 hrs/13 wks | 3.0 | ||
| MKT-3200 | Viva Voce | N/A | 1.0 | ||
| 4th Year | 1st Semester | MKT-4101 | Ethical and Legal Aspects of Marketing | 39 hrs/13 wks | 3.0 |
| MKT-4103 | Marketing 4.0 | 39 hrs/13 wks | 3.0 | ||
| MKT-4105 | Marketing Research Methodology | 39 hrs/13 wks | 3.0 | ||
| MKT-4107 | Consumer Behavior | 39 hrs/13 wks | 3.0 | ||
| MKT-4109 | Retail Management | 39 hrs/13 wks | 3.0 | ||
| MKT-4111 | Relationship Marketing | 39 hrs/13 wks | 3.0 | ||
| MKT-4100 | Viva Voce | N/A | 1.0 | ||
| 2nd Semester | MKT-4201 | Brand Management | 39 hrs/13 wks | 3.0 | |
| MKT-4203 | Strategic Marketing | 39 hrs/13 wks | 3.0 | ||
| MKT-4205 | Digital Marketing | 26 hrs/13 wks | 2.0 | ||
| MKT-4204 | Digital Marketing (Lab) | 26 hrs/13 wks | 1.0 | ||
| MKT-4207 | Demand Planning and Distribution Management | 39 hrs/13 wks | 3.0 | ||
| MKT-4209 | Global Marketing | 39 hrs/13 wks | 3.0 | ||
| MKT-4211 | Islamic and Ethnic Marketing | 39 hrs/13 wks | 3.0 | ||
| MKT-4206 | Internship/Thesis | 39 hrs/13 wks | 3.0 | ||
| MKT-4200 | Viva Voce | N/A | 1.0 |